A series of commercials for Toon Blast, one of the US market’s top 10 revenue generating games, is now being aired targeting users in the US. Peak Games, the developer of the immensely popular games such as Toy Blast and Toon Blast, made an agreement with Ryan Reynolds.
This agreement is the first campaign that involves a celebrity and is designed completely on performance marketing. The agreement creates a brand-name/celebrity partnership that evolves in response to target audience feedback with every step being measured using in-depth analytical data.
Global marketing budget of 400 million US Dollars
Using its creative magic, award-winning advertising company TBWA/Chiat/Day LA turned the initial nine basic storylines into 30 different scenarios. Within the first 24 hours of every campaign’s launch, Peak Games can fully measure the impact of the videos then match the right video to the right audience by tweaking the commercials according to the target audience’s approval.
Every scene in the commercial was directed by renowned director Tom Kuntz and was produced by the MJZ team. We should point out that the project was accomplished within the $400 million global marketing budget set aside by Peak Games for 2018.
Reynolds said that the Peak Games team was fun and easy to work with, and that he really enjoyed the experience. The commercials starring Ryan Reynolds can be found below.