Picking a gift for our loved ones most of the times becomes a hassle. Offering a rather novel and unexpected service for people who’d like to give their loved ones an extraordinary gift, Fideyo aims to make this process as smooth as possible. Just because, this platform makes your favorite celebrities shoot videos as a gift for your loved ones, at a certain price.
What is Fideyo?
Though it seems easier to connect with many celebrities thanks to increased social media utilization, it actually makes it harder for the celebrities to see all the messages in their inboxes due to the increased confidentiality controls and traffic. Nevertheless, Fideyo makes direct contact of celebrities with fans possible thanks to the videos made by celebrities without the need of any special shooting scene or extra equipment. We can say that the only thing needed for the video is a cell phone camera. Moreover, videos made on Fideyo also provide sustainable visibility for the celebrities, generated by organic means through the sharing of video by their followers. This also facilitates them to constantly remain on the agenda. Considering the fans, they have the chance to receive tailor-made videos from the celebrities they admire.
Video prices differ by celebrities
By visiting the website, users can directly write messages to the celebrity without any membership requirements, and request videos of 15 seconds to 1.5 minutes. The only limit for videos is the users’ creativity, and the videos purchased are automatically sent by the system to their address of request. Prices demanded by the celebrities vary depending on the celebrity. Taking a look at Fideyo's website, one can observe that some celebrities make videos for 1000 TL, while some are doing the same thing for 100 TL. Moreover, let’s note that some of the celebrities donate the income generated from the videos to charities.
Put into operation in March 2019 by Efe Hızır, Gökhan Kazar, Doruk Demirsar and Burcu Seyhan, Fideyo was developed by a team of 4, over a period of 9 months. The platform starting to broadcast with 64 celebrities was visited by over 40 thousand people within the first 2 weeks. Receiving over 100 orders, the platform received 38 celebrity applications, and 2-3 celebrities are added to the site every day.
The platform does not have any competitors in Turkish market, whereas it globally has competitors such as the Cameo, and Starsona. Note that the income model of Fideyo is the commission they receive from the sales operations celebrities realize.
The platform preparing to expand to MENA region in line with its entrance to Turkish market, also continuously develops products and services for the celebrities to make money through B2C model.
You can have a look at Fideyo by clicking here.
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