We’ve spread the news last December that the total number of Yemeksepeti users reached up to 14 million with the newly acquired 3.2 million members in 2019. Serving its 14 million users with an average of 480 thousand orders placed in over 25 thousand member restaurants in 69 cities, Yemeksepeti realized a growth rate of over 50 percent in its 19th year as well.
Let’s note that the online supermarket app Banabi, offered by Yemeksepeti to users last April has also become a major player in the industry within only a short period of time. Delivering more than 2400 products in 8 cities within an average of 15 minutes, Banabi targets to operate in 15 cities and to increase the number of its warehouses by 3-4 fold by the end of the year 2020.
Realizing a turnover increase of 54 percent by the end of the year 2019 according to information shared, Yemeksepeti aims to both keep on with its growth in online food and online supermarket orders and to contribute to the country’s economy by providing employment in the year 2020.
Stating that they aim to transform Yemeksepeti into a much larger family by the end of 2020 as they continue to grow with new projects and business lines, Yemeksepeti’s CEO Nevzat Aydın also indicated their number of employees which was 610 by the beginning of 2019 now reached up to 2800 people.
Aydın declared that their target for the end of 2020 was to reach approximately 6000 people, which would mean that their number of employees would have increased by almost 125 percent.
Of over 25 thousand Yemeksepeti member restaurants, a significant 73 percent of them consist of individual restaurants. These individual restaurants that only have one branch and do not belong to any chain restaurant made the highest benefit from the online food ordering system this year as well, as it happened likewise during the recent years. Considering Turkey in general, the order sum of individual restaurants increased by 55 percent, whereas their turnovers increased by 75 percent on average.
Also, note that the major portion of the growth in Anatolian cities came from individual restaurants. While the number of individual restaurants increased by 45 percent in Anatolian cities, their order sum increased by 76 percent, and turnover by 100 percent.