Keiretsu Forum Turkey invested 50k dollars on the online advertising platform Wordego. As a result of the processes carried out by Keiretsu Forum Turkey -the Turkish branch of Keiretsu Forum- the pre-investment valuation of Wordego reached up to $ 4.5 million.
Serving the internet advertisers and web-publishers as a full-service "Programmatic Advertising Platform", Wordego aims at delivering the digital advertising model to global markets, particularly to the US market. In his speech regarding the subject, Keiretsu Forum Turkey's CEO Hulusi Berik underlined that they placed priority on innovation and technology related initiatives at all times.
Pointing out that the pre-investment valuation and investment for Wordego constituted an example to Keiretsu Forum's perspective, Hulusi Berik stated that they aimed at assisting initiatives on entering global markets with the investments they provide.
Established in Istanbul Teknokent in the year of 2012, the online advertising platform Wordego produces thorough technology solutions enabling automatical purchase and sales of digital ads. Providing service to over 2 thousand advertisers, Wordego enables advertisers to find new customers and to enhance their sales conversions through the internet. Wordego's advertising technology targets more than 50 million individual internet users surfing over more than 5 thousand publisher websites and presents the displays and coupons they would most likely to be interested in.
Raising over 80 percent of its total revenue from the sales realized to their US rival global advertising technology companies, Wordego is getting prepared to realize its own advertising model -by the "blockchain based digital coupon technology" that is currently developing- in various markets, and mainly in the US market.
To sum up, we'd like to note that Keiretsu Forum will be working on its projects aimed at both the initiatives and the investors also in the year 2019.