Denebunu,, one of the startups that took part in our Webrazzi Digital 2017 conference, announced that it has received 2.5 million TL investment. Serving as a free platform for those who want to try products of big brands, Denebunu launched in 2016.
Starting its journey as a digital marketing and feedback platform, Denebunu has collaborated with more than 150 brands including Unilever, L’Oreal, Henkel, P&G, Nestle and Estee Lauder.
Denebunu team will grow by 3 times
With over 850,000 members, Denebunu introduced more than 3 million trial products to its members. Galata Business Angels (GBA) investors Nevzat Aydın, Fırat İşbecer, Burak Divanlıoğlu and Görkem Güven, Serkan Borançılı and Cihan Özgün also participated in the 2.5 million TL investment.
Denebunu founder Duygu Akbudak stated that they are planning to enlarge their teams in 2019 with the investment they have received and that they are planning to invest into technology by developing new products.
Fırat İşbecer, who also made a statements about the investment, stated that since the day of the establishment of Denebunu, hundreds of thousands of users follow the platform on a daily basis and it has become a very successful platform that has been appreciated by everyone.
Among the main services offered by Denebunu to brands is to market the products to the right consumers and to present the market research statistics related to the buying habits and feedback from the testers. By adding a new business model to the in 2017, Denebunu added a rapid growth rate to its members by offering paid boxes at an average price of 70 percent less than the market value as well as free trial boxes.