Fango brings together influencers from platforms such as YouTube, Instagram, Twitter, and Facebook, and advertisers. This marketplace ensures native advertising through users by bringing together both advertiser brands and content producers.
The number of people that can be reached through Fango, which incorporates more than forty thousand influencers, approaches 1.2 billion people. In other words, among these forty thousand individuals, there are influencer accounts that can help brands reach millions of people. Advertiser brands can promote their products through this platform via influencers and contribute to their marketing activities with native advertising methods.
In fact, we can see that the paths of Yabb and Fango converge here. Because the purpose of Fango is to act as an intermediary for native advertising. Yabb, in turn, is an ad-free platform and they acquired a venture exactly as they needed that will act as an intermediary for their money-making.
We should also indicate that the co-founder and CEO of Fango, founded in 2015 in San Francisco, is Gökhan Çeliker. Kenneth Ting, the CEO of Yabb, says in his statements that Gökhan Çeliker and his team created an important influencer community and established a very good platform. He further adds that the acquisition will be a good start for them. For the marketing of its own platform, Yabb can henceforth draw the influencers who make money within Fango to its own platforms and can gain significant strength.
Though the acquisition price has not been announced, an important venture established by a Turkish entrepreneur in San Francisco has thus been sold. Fango, which has acted as an intermediary for more than three thousand marketing campaigns including those by very important brands, will hereafter continue to serve under the umbrella of Yabb.