The COVID-19 pandemic, which has affected our country together with the whole world, has caused a rapid increase in the popularity of online grocery shopping. According to the information we have received today, Trendyol, an important brand in our country's e-commerce sector, steps into the online grocery shopping business.
First, we should clarify that there are no formal announcements as yet. According to the information we have, Trendyol, which has entered the online grocery shopping with the name of "Hızlı Market" (Rapid Market), aims to deliver orders to its users within an hour. Although it is not clear how the platform will function yet, from the information we have, we can say that the user will choose a location and order from nearby markets.
Then, the order will be delivered right to the user's door within an hour. Let us further note that this service which is to provide an opportunity to do online grocery shopping may be named 'Trendyol Go'. We have encountered the 'Trendyol Go' brand in multiple job listings shared by Trendyol on LinkedIn.
In the announcement, it is stated that Trendyol Go service will work as a demand-oriented service to cater to the daily needs of users rapidly. As far as we understand, Trendyol Go service will function more like "İstegelsin", which works as an online grocery shop, rather than "Banabi" and "Getir", which first spring to mind when online grocery shopping is mentioned. In fact, if it secures a market chain partner, it will compete against "Hepsiexpress", a "Hepsiburada-Carrefour" cooperation. We will keep you updated on further developments.