The results of the online research on financial technologies conducted by ING Group together with IPSOS research company were announced. According to the results of this research conducted with over 14 thousand people in 15 countries, Turkey is one of the countries having a positive attitude towards receiving assistance from computer programs for individuals' budget planning purposes.
2 people out of 3 have a positive attitude towards budget managing computer programs
This year's special theme of Mobile Banking Research conducted by ING group for eight years in order to better understand individuals' financial management behaviour on mobile devices has been fintech. The research was conducted in 13 European countries including Turkey, plus the US and Australia, with the participation of over 14 thousand people. According to the results of the research, Turkey came out as one of the first countries where people where most open to receive suggestions on making better spending choices from a computer program. Resultingly, two people out of three in Turkey stated that they would be happy to get their spending habits analyzed and receive suggestions on better budget planning.
People do not want computers to make interactions on behalf of themselves
Though people are positive on receiving suggestions about their spending habits from computer program based channels, the research results revealed that people all around the world needed time to adapt to novel technologies and that they wanted to keep control of their money in their hands throughout this process. 65 per cent of the people in Turkey stated they would be happy to get their spending habits analyzed and receive suggestions on better budget planning. On the other hand, when it comes to the computer making investment on behalf of the individuals, the ratio of people accepting this decreases down to 30%. Note that the situation is no different in Europe. While the ratio of people stating they would be happy to receive suggestions is 38% in Europe; this ratio decreases down to 18% when it comes to computers making interactions on behalf of themselves.
According to the research results, the individuals expect their banks to provide them the latest technological options. While the rate of people stating "The banks shall provide their customers the latest technologies" is 73% in Europe and 71% in the US; 89% of the individuals participating in the study demanded that the latest product and services to be provided from their banks.
The most reliable method: Two-factor authentication
Two-factor authentication is found to be the most reliable method by individuals while making digital interactions. The rate of people finding two-factor authentication reliable in the US and Europe was found to be 69% and 70% respectively, whereas this rate increased up to 79% in Turkey. The two-factor authentication tool is followed by 72% fingerprint recognition and 71% password usage in Turkey.
Photo Credit: Deposit Photos