We mentioned last March that Prisync, the local tech company operating in market research and price optimization for e-commerce market acquired its Australia based competitor Spotlite. Coming forth with recent news today, Prisync announced to have received an investment of 1.1 million dollars.
Offering automatic competitor price tracking, analysis, and automatic price optimization services for e-commerce companies all over the world, regardless of company scale or the industry, Prisync already provided its services to hundreds of companies in over 50 countries.
Targeting to accelerate the product development and growth in global markets with this 1.1-million-dollar investment received, the venture stated that only a limited portion of millions of companies present in the ever-growing global e-commerce market made use of the price automation technologies.
Prisync’s founding partners Burç Tanır, Samet Atdağ, and Neslihan Şirin Saygılı declared that they perceived this investment tour as a validation of the effort they put forward as a team until today.
Considering the asset Prisync offers and millions of companies that can benefit from this asset and explaining that the global market was far from saturation though it seemed to be rather crowded regarding the number of suppliers, Prisync founding partner, and CEO Burç Tanır, declared that they as a team planned to utilize a significant portion of the related investment for directly marketing and customer acquisition purposes.